Yahoo Web Analytics Launches, Promising Real-Time Data
Back in April, Yahoo acquired highly-rated Hungarian analytics outfit IndexTools, claiming that something was in the works in creating a competitor for Google Analytics.
The waiting is over: Yahoo is launching Yahoo Web Analytics (beta), now available for Yahoo Small Business clients. The service will be incrementally launched to advertisers first, then the rest of us over the course the late 2008-early 2009.
It’s a little too early to tell how good the system is, but users of IndexTools report that it is “far more robust than Google Analytics” and is nipping at the heels of Omniture SiteCatalyst for functionality without the high cost.
What makes Yahoo Web Analytics stand out? First of all, real-time reporting. Users of Google Analytics know that daily reporting is a way of life, and there’s no way for the impatient among us to get immediate information on a page or product change. Yahoo will offer such information in minutes.
Yahoo Web Analytics will also offer raw, non-aggregated data, which they say “means that you can ask a variety of new questions and create new kinds of reports to answer questions using both current and historical data. In other words, Yahoo! Web Analytics is not a simple aggregated data reporting tool, it is a powerful data analysis tool.” Yahoo also claims it’s easy to use, but every site makes that claim.
Easy, fast, and powerful seem to the the words Yahoo is using to describe the service. Good for them, we hope it lives up to the billing and keeps Google on their toes. Can’t wait to give it a test drive.
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