To try and cash in on the hundreds of searches for food related products and recipes, Yahoo has launched a food section that will feature videos of celebrity chefs as well as recipes from famous cooks and other non food related personalities. The new section also lets users share recipes online, as well as rate ideas from others, letting wanna be Emrils see if their recipe can stand up to the competition.

Yahoo has also integrated a section featuring information on local and popular restaurants, as well as a blogs on all things food related.

The target audience of the site is women, and if there is measured success in this project, the company is considering moving into the home decorating and fashion areas. Revenue will come from targeted ads that work much the same way as they do on the search engine side.

Jeffrey J Basford

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