Yahoo’s settlement offer in their click fraud lawsuit was approved yesterday by a U. S. District judge. Yahoo has agreed to pay back advertisers for fraudulent clicks dating back as far as January 2004. Yahoo also agreed to cover the nearly $5 million in legal expenses for the action against them. We are very pleased with this important settlement because it not only validates the strength of the search marketing industry and the effectiveness of our system, but also it allows us to move forward to work more closely with our advertisers and others across the industry to fight click fraud, said Reggie Davis, Yahoo’s associate general counsel.

This is great news for pay per click advertisers. This suit was filed in June of 2005, and since that time click fraud has become a big new issue in the search market industry. Analyst numbers vary greatly on how big the problem is, but more advertisers agree that the problem is significant.

This entry was posted on Thursday, June 29th, 2006 at 3:34 pmand is filed under Internet Marketing(t) , Search Engine Marketing(t) . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.