Yahoo Glue is a visual search engine launched in India earlier this year, and its success has led Yahoo to release it to American audiences in conjunction with normal Yahoo.com search queries.

Glue combines different social media (videos, songs, images, reviews, etc.) from different sites across the web as well as Yahoo properties. It works best for searches about concrete subjects, like people, places, and history (think Jim Morrison, Paris, France, and the French Revolution). If you put in a subject not covered by glue (I tried “Mystery Science Theatre 3000″), they will tell you to try out Yahoo search.

It is also rather bone headed at this point. A search for Paul McArtney (which is misspelled) actually yields more results than a search for Paul McCartney, and doesn’t correct your spelling. So there are plenty of bugs to work out. But one would presume that these issues would not be a problem when the results are presented in conjunction with normal Yahoo search.

This reiterates the importance down the road Internet marketers will need to place on presenting their product through a variety of different online media in the future. There are a million reasons why it’s useful to get content up on places like YouTube (more search presence, providing useful information, etc.), but being out front and proactive with new media will do wonders in establishing your brand. At the very least, it helps with SEO by getting more content out there for the search engines to crawl.

This entry was posted on Wednesday, November 19th, 2008 at 10:47 pmand is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.