One thing I will be checking for after Sunday’s Super Bowl is how well the companies that spent millions to advertise will deal with the inevitable online flood that will occur after viewers see their ads.

The one thing about Google Hot Trends that is a fact is that much of it is driven by television, including advertising. With the announcement that Anheuser-Busch has launched a blog, there is some evidence they are moving forward. But optimizing sites for organic search traffic that arises from television hasn’t really caught on as much as it should.

Consider this: a 30 second Super Bowl ad can cost as much as $3 million. Does the relatively paltry cost of setting up a site that is optimized for the content viewers may search for on that ad make sense to spend? I think it does.

So for my post on Sunday night, I’m going to take a look at Google Hot Trends, find searches relating to Super Bowl commercials, and grade each company for how well they anticipated search terms.

This entry was posted on Thursday, January 29th, 2009 at 11:18 pmand is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.