Importance of Matching TV Ad Keywords With Website Keywords

Categories

--- or ---

Importance of Matching TV Ad Keywords With Website Keywords

I’ve been watching football this afternoon, and I was intrigued by a few ads from Hyundai that promise auto buyers they will allow them to return purchased cars if the buyer gets laid off, becomes disabled, or is transferred overseas. The program is called Hyundai assurance, and I’ll admit that I found it fairly intriguing.

But what happens when there is an ad like this? People hit Google. And, according to Google Hot Trends, “hyundai assurance” is the third most-searched term right now. People watching TV were curious, and so they hit the web.

Fortunately for Hyundai, a search for “hyundai assurance” leads directly to their web page. Hell, they even have a page called www.hyundaiassurance.com.

I’ve seen ads (can’t remember for which companies) where the commercial specifically asks users to Google a certain keyword or phrase.

But the point here is that it is important of television advertisers to take a look at the content of their ads, and before they are released, make sure your sites are optimized for what views may be searching for. Bud Light’s new “Drinkability” campaign is ubiquitous (including on billboards) but a search for it yields nothing from Anheuser-Busch via Google.

It may have been a good idea for the Bud Light folks to capitalize on the word via a website, either pointing to the main Bud Light site or drinkability.com, and perhaps encourage viewers to go take a look at it.

This is definitely something TV advertisers should keep an eye on.

This entry was posted on Friday, January 2nd, 2009 at 5:38 pmand is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.