TheKnot Purchases Breastfeeding.com
TheKnot, which owns such properties as Weddingchannel.com, Lilaguide.com, Babynest.com, and TheBump.com has acquired breastfeeding help site, Breastfeeding.com.
The site has tons of breastfeeding content, including the largest online community of breastfeeding moms on the web. They also have extensive expert input, including from over 4,000 lactation consultants and a medical advisory board that includes some of the world’s foremost breastfeeding experts.
TheKnot (KNOT), which began as a wedding site on AOL in 1996, has steadily expanded its reach from wedding resources to early parenting, acquiring and expanding many sites as it has grown. The stock currently trades at $7.79 a share.
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