SEO Tops Poll in Most Effective Recession Marketing Strategies
A very unscientific poll by Lee Odden on Toprankblog.com asked marketers which three (out of 41) Internet marketing tactics they thought would be best to concentrate on with a possible (or present, however you define it) recession.
Coming out on top was search engine optimization, followed by blogging and then pay-per-click. Basically, five of the top ten in the survey could be defined as “social media,” and if that were a category, it would have dominated the number one spot.
So why is SEO ranked so high? Part of the reason is, as Odden says, is that SEO has reached a fairly steady comfort level for most marketers. They have seen the ROI and it’s easy to measure the effects. Better search engine tactics lead to measurable visitors which convert in different ways, whether they be online or as a research tool that converts down the road. As more people have less to spend, they are more likely to go online researching something they want rather than hit the stores and go on a spending spree.
In fact, all online marketing has a built in advantage in difficult economic times due to the data available for marketers to look at. A broad television or print campaign is hard to measure the results of and difficult to scale. But an online marketing campaign can be adjusted day to day to fit with what is working best for the client. Pay-per-click bids and ads can be changed, different keywords can be targeted, and conversions clearly marked.
Transparency is what many marketers are looking for in tough times, no secret sauce or hail marys. Online marketers can see their search ranking, they can see what’s sending traffic to the site, and they know exactly how it happened. It’s not a mystery, and clear, understandable data is why so many will look to online marketing during tough times.
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