Republicans Try to Bridge Tech Divide

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Republicans Try to Bridge Tech Divide

Perhaps the most remarkable aspect of Barack Obama’s victorious campaign was his unparalleled use of social media and Web 2.0 to raise money, organize, and create buzz. Obama dominated online fundraising and his top YouTube videos were almost universally postive, whereas McCain’s top YouTube videos were often embarrassing.

Knowing that they need to change the game in order to catch up, Republicans are now increasingly using Twitter, Facebook, and MySpace to communicate. In fact, all of the candidates for the head of the RNC are on Twitter, demonstrating the collective view that this is something important for the GOP.

A couple of days ago, new RNC chair Michael Steele only had about 300-400 followers on Twitter. That number is now around 1,000. Loser Ken Blackwell garnered 4,000.

John McCain’s campaign only got up to about 6,000 followers on Twitter, while Barack Obama got well over 200,000. It wasn’t even close. Republicans also got slaughtered among young people. They need to do something to stem the tide.

But, to their credit, it looks like they are.

This entry was posted on Friday, January 30th, 2009 at 11:13 pmand is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.