More Than Half of Bloggers Now Host Ads on Their Sites
Blog monetization used to be somewhat of a touchy subject, bringing much consternation from purists. Those days appear to be quickly retreating in the rear view mirror as now more than 50% of bloggers host ads on their sites.
Technorati’s State of the Blogosphere report has a lot of great information in its “Blogging for Profit” section. The fact of the matter is that blogging can be quite lucrative now, and while the median revenue for a blogger is $200 a year, the US average is over $5,000, and the average blogger that gets over 100,000 hits per month is making $75,000 a year, although the median for this group is $22,000 a year.
23% of bloggers who advertise use three or more ad platforms on their sites. Also, 19% of bloggers who advertise work directly with advertisers, cutting out the middle man.
It is possible to get rich blogging, but not ultra-rich. The most any blogger makes per year is $350,000. It just doesn’t go any higher than that, according to Technorati.
Some investment does go into blogs that have advertising. While the average American blogger may make $5,000 a year, they also put in $1,800 invested in the blog, netting about $3,200 on average.
If you want a better shot at making good money blogging, Europe appears to be the place to go. The average European blogger rakes in $9,000 a year, nearly 50% more than the average American blogger. However, the median of $200 is the same across the pond as it is in the US.
It remains to be seen how Internet advertising and blog advertising in general will be affected by the economic downturn. There has already been evidence of a big slide in advertising by the financial industry, but removing them from the equation yields positive news all around, especially in the entertainment and automotive ad sectors.
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