Microsoft is not hip.  The hippest person associated with Microsoft is John Hodgman from the Mac/PC ads, and he’s supposed to be a loser.  But then again, Microsoft has never been hip, they’ve always been good at putting out a product that is generally recognized as the “standard.”

But with Mac sales going through the roof after a combination of problems with Vista and more masterful marketing from the people at Apple, Microsoft needs an image upgrade.

The first step was the so-called Mojave Project, where Microsoft chose to attempt to convince people that the Vista haters were completely off base.  It does sort of work, I have to admit, especially since Vista’s SP1 has solved some (not nearly all) of the problems.

Now they have turned the clock back and chosen Jerry Seinfeld as their spokesman.  Now, I love Jerry Seinfeld, but let’s face it:  He’s a little past his prime.  He was big about ten years ago, while Apple was floundering and Microsoft was king of the world.

Besides, didn’t Jerry have a Mac in Seinfeld?

Perhaps the good times will return for Microsoft with Jerry at the helm.

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