I have just seen the funniest viral marketing concept ever. You have to checkout ElfYourself. One of my friends sent me a completed one and I couldn’t stop laughing. I had to immediately create one and send it to my family. Nobody ever knows how successful something like this can be for a company and how it will result in more sales but I am giving props to OfficeMax because I haven’t laughed this hard in a long time.

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