Google’s Matt Cutts is reporting that Google plans on updating toolbar PageRank in the next couple of days, and will also be removing some of the penalties incurred during the great PageRank massacre of 2007.

Many blogs that feature paid posts were demoted last year (apparently) for chronic selling of paid links. Some paid media providers were more interested in promoting themselves than their clients, and littered their blogger sites with a cornucopia of easily identified code. I’m not saying this is exactly how it went down, but it couldn’t have helped.

Fortunately, according to Cutts, a lot of the demotions will be forgiven in the next few days. No word on the reasons behind Google’s reversal, at least that I’ve seen. I’ll update this post if I discover anything new and if reports start coming in about the return of PageRank to some of the effected blogs.

Story via Barry Schwartz at Search Engine Land

This entry was posted on Saturday, July 26th, 2008 at 7:04 pmand is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.