Google, has extended their AdSense offering to include the ability for advertisers to sign up on a specifc website. This is not a new idea, it’s actually been one of the key factors to the success of Pud’s AdBrite. This feature gives small sites to bring in their own clients without the headache of ad servers or a sales team. This type of self service marketing can be great for publishers and advertisiers.

This move could come in response to the amount of buzz AdBrite’s been getting as a Google competitor. I’m curious to see how this shakes out for Pud. AdBrite last week announced their interstitial product with the twist that it’s meant to work on a CPV.

Google, AdSense

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