In an attempt to counter click fraud, and keep up with eBay, Google today launched their own CPA (cost per acquisition) network. 

This is a good sign that Google will also be going heads up against major affiliate players like Commission Junction, and Link Share.   And with Google’s incredibly large network of contextual marketing partner sites, it’s possible that many companies will find this an interesting proposal. 

Contextually relevant CPA deals just makes sense.  When a news site has an article on mortgage rates, why wouldn’t a publisher want to take advantage of a bounty on people willing to fill out a mortgage form.  The value of a filled out form is much more than a simple click.  But in the end it comes down to a CPM for major publishers.  They will weigh out which form (CPC or CPA) of advertising makes them the most money and head in that direction.

technorati tags:google, cpa, affiliate, marketing, contextual

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