Fake Steve Jobs Gets Real Gig With Newsweek
Dan Lyons, also known as “Fake Steve Jobs,” has signed up with Newsweek, where he will take his much heralded alter-ego to the mainstream press.
Lyons, who has been the tech editor for Forbes Magazine for the last ten years, will start with Newsweek on August 1. “We’re hoping he’ll develop some new blogs, maybe new sites. He’s clearly shown an amazing kind of creativity,” said Newsweek Editor Jon Meacham. “It’s part of a broader strategy of hiring a voice that [one] can’t get anywhere else.”
For over a year after “The Secret Diary of Steve Jobs” went online, the tech community had no idea the Forbes man was behind the alter-ego, although he admitted that he told over 100 people. Eventually, Brad Stone of the New York Times outed Lyons, but he continued on with his popular and often-updated blog.
Right now, however, the site looks a little different than usual: Lyons’ current target is Yahoo CEO Jerry Yang. In light of Yahoo’s new deal with Google, the Microsoft deal doesn’t look that bad. Lyons is casting Yahoo and Yang as the loser, second best, whereas a deal with Microsoft would have at least kept them fighting on against Google.
Story via The New York Post

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