In spite of a long and bloody War on Spam, email marketing is adapting and reaching agreements that guarantee delivery of advertising emails. In fact, email marketers Goodmail report a 500% increase in its email marketing volume from January alone.

In fairness, what they do isn’t just pure spam: they have deals with clients, email service providers (like AOL and Yahoo Mail), and ISPs to deliver marketing emails from companies you have a pre-existing relationship with. I receive a lot of emails (to my designated “spam box” email address) from Stubhub, a Goodmail client, as well as SideStep, and they do successfully get through to my inbox, that is for sure. I even click on them sometimes, and the images come right up.

According to Kathleen at Adotas, Goodmail Systems and their service CertifiedEmail sent a cool 2.3 billion marketing emails in July alone. “CertifiedEmail has been around since May of 2006, but we attribute this recent enormous rise and growth of usage to not only partnerships with leading email servers like AOL, but also what the service actually does for email marketing,” said David Atlas, senior vice president of worldwide sales and marketing for Goodmail, to Adotas.

Apparently, CertifiedEmail often isn’t being sent directly to the spam folder and their images aren’t blocked as much as other spam emails. Word of mouth is driving a lot of high profile clients to the service, including Petco, Time Magazine, and those big-time spammers known as The American Red Cross. CertifiedMail reports 400 commercial brands and 200 government agencies/non-profits.

Advertisers are reporting an improvement of 20% on click-through rates and open rates 40% better than before.

This entry was posted on Wednesday, August 13th, 2008 at 1:06 pmand is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.