Kindle for iPhone a Great Move by Amazon
Steve Jobs said last year about Amazon’s Kindle that “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore.”
Thus it is no surprise that Apple is laying low while Amazon releases a Kindle app for the iPhone. Apple has no interest in e-readers because, as Jobs claims, there’s no money in it.
For me personally, the web will always be about text. While I probably read fewer books that I used to, with everything I consume on the web, I probably read more volume than ever before. While web reading is fine and dandy on a 24″ screen while sitting down at a table, it’s a bit more difficult to do portably.
I have an iPod Touch and enjoy reading things on the web in bed, but not in large doses. Perhaps Apple knows this and has no interest in building their own Kindle-clone. But by Amazon putting a Kindle app on the iPhone, they not only provide another vehicle for selling e-books, but they open up a vast new market who may like the Kindle app and then buy a Kindle themselves.
The Kindle app on the iPhone would then become a compliment to the Kindle. Kindle users who are out on the town can then read their books on the iPhone if they don’t feel like lugging a Kindle around.
Amazon must be ecstatic knowing that Apple has created a device that can so effectively compliment their own device without any threat of competition from the cool gadget masters.
As long as people go to college, there will be readers. Jobs is dead wrong about this one, in my opinion, and Amazon will reap the benefits.
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