Will Cyber Monday Be a Dud?
Sunday, November 30th, 2008Cyber Monday, the big online shopping day the first Monday after Thanksgiving, has been a very accurate bellwether as to how strong the holiday shopping season is going to be. Over the last three years, the increase in sales over previous years’ Cyber Mondays has invariable been within two percentage points of the increase over the entire previous holiday season.
Last year, Cyber Monday was 21% bigger than the year before, with a total holiday online increase of 19%. The previous years had increases of 25% in 2005 and 26% in 2006, so this did represent a slight slowdown in online holiday shopping growth.
[more...]







