Yahoo Launches Shine, a Site for Women, Will Microsoft Deal Follow?
Monday, March 31st, 2008
Yahoo today launched Shine, a vertical site that will cater to women in the much desired 25-54 age bracket, a group Yahoo believes has been underserved by them, in spite of the 40 million monthly visitors they receive from the demographic.
The site will feature original and syndicated content from the likes of Time Inc, Conde Nast, Hearst, and Rodale. There are nine categories that the site features, including Fashion and Beauty, Parenting, and Astrology.
Unlike some of Yahoo’s other efforts, the site has a very blog-like feel to it, and it looks very clean. The site also aggregates content from some of Yahoo’s other ventures, like Food, Health, Tech, and Green.
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While there’s been nothing official announced,
2008
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