You are currently browsing the USWeb Blog - Internet and Search Engine Marketing Blog weblog archives for November, 2007.
I have just seen the funniest viral marketing concept ever. You have to checkout ElfYourself. One of my friends sent me a completed one and I couldn’t stop laughing. I had to immediately create one and send it to my family. Nobody ever knows how successful something like this can be for a company and how it will result in more sales but I am giving props to OfficeMax because I haven’t laughed this hard in a long time.
Many of you have probably heard about Google’s recent frontal assault on the paid link industry. Let’s face it, we all knew that day was coming… we just didn’t know how or when. Well, the cat’s out of the bag and the jig is apparently up for those who found themselves overly enamored with the text ad link brokers of the world. It’s a heated debate, and I’ll probably take some heat for my perspective on this, but I think the move was brilliant on Google’s part.
I’ve been a long proponent of the argument that the importance of Page Rank is completely dependent on your interpretation of Page Rank to begin with. To me, there is more than one form of Page Rank. The first form that most people obsess on is visible Page Rank… the one that graces the web browsers of those who have downloaded the Google toolbar. The there’s the other form, the invisible one that is the basis of Google’s ranking algorithm (aka. the one that matters).
Two of my greatest passions in life are sports and marketing. Combine the two and it creates a powerful tonic that I find… well, irresistible. Given my profession, I have an obvious bias toward the online sector of the advertising universe. In the world of sports, my Tivo roster tends to favor football and baseball. Heck I even have my World Series Tickets from 1980 framed proudly in the corner of my desktop. For the record, I’m a die hard Philadelphia sports fan and University of Oregon Alum… Go Ducks!
I remember back in the day when the sports stadiums took on their own names instead of those of their sponsors. Maybe I’m nostalgic, but I miss those days. I can remember going to Eagles and Phillies games at the Vet and 76ers and Flyers games at the Spectrum. Nowadays they’re Lincoln Financial Field, Citizens Bank Ball Park and Wachovia Complex respectively. That’s not the only thing that’s changing in the world of sports marketing.
