It seems that more major corporations are aware of how important it is for them to place higher priorities to create awareness of their brand with the power of Internet. Gone are the days when people would spend time on your website if it’s there to serve as a brochureware.
Take the example of what Procter & Gamble Co. (P&G) and Unilever have done. Their website is currently reaching nearly 6 million and 3 million unique visitors from U.S monthly, according to ComScore Media Metrix. Heck, they even use some musician Myspace profile for their marketing campaign. Just how cool is that? It seems that they’re one step ahead of their competitor to attract the youth market to use their products.
And, like what the author suggested, it’s easier for the established and traditional brands to influence users because of the momentum that they already had either online or offline. The real problem that they face, is not about how to make money, but it’s more of how to make more money on top of what they’ve already had.
The action taken by P&G is definitely going to be a hot trend, and I don’t see there’s anything wrong with that. As a consumer, I am of course would be more than happy to see some competition. And that’s what I can see is happening, when Colgate have their own Myspace profile for their Colgate MaxFresh. I wonder what’s going to happen next.

Do you know that you can have better search result if you use the right techniques with Google search.
Let me just share with you the ten tips that I found that would help you get better search results in future, provided if you implement them, of course.

Among the tips that was shared was to include or exclude the specific words in your searches. Try to avoid using stop words like and, with, how and i. Usually search engines don’t record extremely common words in order to save space or to speed up searches because Google will actually assume their existence anyway. But if you’re insisting to use them anyway, then you should add in + operator before the keyword.

Now that you know how to include a certain keyword into your search queries, if you’re clever enough, you would know by adding a - operator in front of the keyword, you would exclude it from your search. This is highly useful if you consider how irritating it is to have unrelated searches that comes with keywords that have more than one meaning. An example would be the word bass. You might come across search results about type of male singer or about the type of fish. If you are only interested to search for the type of singer only, enter a query that looks like this: bass fish.

Looks simple, isn’t it? But, this would save you a lot of time while doing your searches. But, there’s nine more tips, and I urge you to check them out now.

Ten Tips for Smarter Google Searches

Jason Calacanis, the founder of Weblogs Inc decided to join Sequoia Capital as an EIA (Entrepreneur in Action). This was after he resigned from AOL, which he joined right after Weblogs Inc was acquired by AOL a year ago. Jason is not the only one who left AOL. And perhaps the reason why he even resigned from AOL was fueled by the takeover of their head management recently.

It might come as a surprise to some, but, what’s a surprise nowadays? Nothing is impossible. If we consider his background, this should not be considered as a surprise at all. This, is going to a way for him to be a billionaire.
And Hipmojo have an interesting insight, about whether or not it is easier to start anew after a failure or a success? I would agree when the author mentioned that it’s easier to start anew when we faced a failure because somehow, we need to come up with something to make things happen. Anyway, all the best to Jason.
Jason Calacanis joins Sequoia Capital

No doubt, it is obvious that everyone is giving the Google page rank of their websites as one of the high importance in every webmaster’s checklist. And this phenomenon is partly due to the existence of sites that offering revenue sharing by helping the webmaster to sell their text links like Textlinkads.

Having a website with overall high Google page rank will make you more money if you’re selling advertising space based on the value of your Google page rank. But how are you going to do that? Of course, there are sites that offer free service to check pagerank value manually, but you have to check your webpage one by one. Does that sound interesting? Not for me.

Fortunately, Derek Gehl from Internet Marketing Center recently revealed one of the tool that he used to find out the Google Page Rank for multiple pages of your site all at once.

It’s called PR-Overlay and all you have is only to provide the url of the website you want to check. So, this will help you to have a clearer idea of which part of your blog needs optimization. And with better Pagerank, of course that means, you will make more money

Do you want to be featured on a website that have 10.29 million unique visitors each month? Who doesn’t know or heard of Forbes.com before this? We’re going to talk a little bit about how to get your news on Forbes.com today.

It is currently ranked as the No. 1 business site on the Web. They have 2,000 articles daily being featured on daily basis, and the content are being read by business leaders.

If you’re knowledgeable in marketing topic, then Forbes.com is where you should try your luck out. Forbes.com also covers about technology, markets, personal finance and lifestyle, and that perhaps is one of the reason why there are so many people flocking to Forbes website.

Keep in mind that their main concern is to offer practical insights to their users and if you are able to provide good advise for improvement on current investment strategies, then you might stand a high chance to feature your news on Forbes*. Although it’s rare for them to accept prewritten contribution, concise reader-generated content that

Motley Fool recently.

They managed to dig out some interesting information on *top 10 discarded projects by Google*. Most of these projects were residing in Google Lab, and their purpose was to test how crowds are using this tools and to find out whether or not it would be widely accepted by the masses before being officially released as part of the Google Network.

Among their product that was discarded was Godoogle, I personally have never heard of this before, but it was mentioned that Godoogle served to provide answers to lame questions like “Why is there war, hunger, pain, and suffering in the world?”. No wonder they closed down these projects.

Top 10 Other Google Discarded Projects

Derek Gehl shared interesting insights on how we can fine tune our marketing campaign. All we have to do is just ask our current customers for feedback. Besides the fact that they are obviously interested with the products you offer.

So, by asking them what makes them bought your product in the first place, then you would what have you done right, and repeat it so that you can get the result you desire. It is also recommended to use online surveys to get the feedback from your customers, because people like to be asked about their opinion.

Derek also shared his top 5 tips on how to write great survey questions, so that we will be able to receive useful answers. By following some tips he laid out, there is a higher chance that we can ensure our customers to have better experience while doing business with us. And from what I read, it can be summarized that you need to know what to ask to get the information that you want.

Fine-tune your best IM strategies by asking your customers for feedback

GigaOm Network from Om Malik recently reveal about their latest blog, the NewTeeVee. It’s a blog that they created especially to quench the thirst for all things that are related to online videos and movies.
According to Om Malik, it have always been one of his initial plan to setup a special blog to discuss about anything related with online videos. Other than that, he is speculating to add gaming, data centers and virtual topic related blogs to be in his GigaOm Network.

The existense of NewTeeVee is probably due to the frenzy that have been surrounding the online video industry lately. It is their goal is to make it easier for online video fans to keep up with any online videos that are proved to be worthy. The NewTeeVee is going to be led by Liz Gannes, one of the editor in GigaOm Network, she will lead a group of dedicatde writers.
Obviously, the online video sharing community sites like Youtube and also podcasting are the main reason why the NewTeeVee emerge. Heck, who can deny that online videos are better than the mainstream video source like Hollywood and Bollywood when it comes to exposure.

And who can’t deny how addicting it is to keep updated with our favourite podcast video. Just take the example of what DC did with their skateboarding videos. I am sure a lot of people who are more than happy to learn new tips and tricks thru a free class online. There’s so many new video related sites that are emerging nowadays and it’s getting hard to keep up-to-date with great videos that doesn’t get enough exposure. So, NewTeeVee aims to make it easier for their visitors to narrow down what’s worth their time and what’s not. The aim of NewTeeVee is, as
he said is to point us to hot startups, hot videos, hot pipes tracing the talent, money, code, and data across the network. This is definitely going to be something great to be added in my RSS feed.

Introducing, NewTeeVee source

The creator of the open source, cross-platform BitTorrent client, Azureus recently launched Zudeo.
The existence of Zudeo is perhaps due to the increasing popularity of video sharing sites like Youtube. Due to the nature of its source, the BitTorrent technology, users will not be able to stream video live on their web browser. They would have to download the entire video file first before they’re able to watch it.

Although they claim that the quality of their videos are of HD and DVD, it is unlikely that they will be able to bypass the popularity of Youtube. When you go to their website, you will be encouraged to download a standalone player to watch their videos. I didn’t even mentioned about how long it usually take to download files from BitTorrent, did I?

I mean, would there be enough people that are bothered to watch HD and DVD quality videos when it take ages just to download the entire videos? I am not sure about others, but based on my hectic and busy lifestyle, downloading them might be a downside for Zudeo. But amazingly enough, Azureus claim that they have 15 million unique users worldwide and most of them are young. It also was announced that they were actually funded by Redpoint Ventures and BV Capital for an estimated amount of $12 million. That is more than what it takes to fund the development of Youtube.

Azureus CEO Gilles BianRosa mentioned that this money would go towards marketing and team building effort. Wow! Sounds like a lot to me. Azureus was said to successfully signed a deal with “20 major TV and film studios” to provide free programming for their members. What’s cool about online videos and movies is that, they’re far more easier to be accessed. And when Zudeo made it compulsary for their users to use their flash based player, it just doesn’t sound fun enough. But then, nothing is impossible, let’s just see how far they can go. Will they be the next Youtube?

Zudeo: Azureus tries to make money

Yahoo recently came up with a social-mobile experiment in the form of Group Texting that they called Mixd. It’s a place where you can organize your contacts and sms them about your whereabouts and also where you can share photos or just send group messages to your friends, which you can do thru your phone or from the website. Text recipients can reply to all, “whisper” by replying to just one other person, or “mute” by turning off the message chain. At least this would make it easy for the recipients to control the Mixd is a new a social-mobile experiment developed by Yahoo’s Advanced Products Group and Mobile team who focuses on the youth communities. If you’re aware, the concept is similar with Dodgeball, a text messaging service that work by allowing their users to inform their friends about their current location so that they can hangout together. At the moment, like Dodgeball, Mixd is available to phone users in the U.S only.

Mixd is a group mobile messaging and media sharing tool for people who want to organize and remember get-togethers…Currently, Yahoo is experimenting with this service idea as a means of gathering feedback to refine and evolve the service before a potential official launch in the future.

Yahoo! Launches Group Texting Site