Archive for November, 2006

VMN Toolbox Version 4

Thursday, November 30th, 2006

Visicomm Media recently released the version 4 of their VMN Toolbox. It is enhanced to allow web users to have greater search capability with improved sticky notes. The transparency of the notes can be adjusted so it sit unobtrusively on the desktop. Users can even change their background color to organize their notes more easily.

With the VMN Toolbox 4, users can perform search through the toolbox without the need to open a web browser. But that is not the only thing that you can do with this toolbox, it also offers a screen capture utility, sticky notes, a color picker, a magnifier, and virtual rulers.
VMN Toolbox 4 is part of the VMN.net online product family which includes VMN Toolbar, VMN Storage, VMN Games, and VMN Toolbar Wizard.

With Visicom Media commmitment striving to find creative solutions to help its customers take advantage of the newest technologies with maximum efficiency. The reason is obvious why Visicom Media Inc. is the leader in the development of innovative, quality tools for the Internet.

New VMN Toolbox 4 Brings the Power of Web Search to Users’ Fingertips link

The WebTrends Marketing Warehouse 2.0

Thursday, November 30th, 2006

If you’re publishing any PPC advertising campaign on your website, then there is a high chance that you know of how important it is to have the best ad placement in order to get the highest click through rate for those ads, which will translate into higher amount of profit. To have some basic understanding of what your website visitors are doing, it is a must if you want to know exactly how much money can potentially be made.

WebTrends Inc recently have come up with an updated version for Marketing Warehouse, it’s their product created specifically to monitor visitors behavior and real-time analysis segmentation.

The WebTrends Marketing Warehouse 2.0 comes with 3 main new features, High Value Event, to capture visitors activity without the need of reprocessing data or making changes to their website.

It have the Visitor 360, which is good if you have multiple websites, so that you will be able to combine users data, such as account histories, demographics and purchase data. With their comprehensive tools, it would surely give a boost to your marketing campaign.

WebTrends Marketing Warehouse 2.0 link

Google’s Anti-Phishing Tool

Wednesday, November 29th, 2006

With the rise of phishing attempts activities lately, it made me aware how insecure it can be to browse on the internet. Phishing attacks, or creating a replica of an existing Web page to fool a user into submitting personal, financial, or password data, have become so serious recently, and even **myspace users can’t get away from it**.

An alternative from getting yourself the best firewall protection and antivirus software is, to get a tools design specifically to fight phishing activities. If you’re worried of any phishing sites trying to steal your personal informations, then you should get the *Mozilla Firefox 2.0 anti-phishing filter*. The data for protection against phishing sites is retrieved from #Phishtank# , who is updating phishing sites database on hourly basis.

FInd out what Mozilla did to test their anti phishing filter and from then on, you can decide whether or not you’re interested to use it later on.

Google’s Anti-Phish ROCKS!

Exchange of information by enterprise tagging

Wednesday, November 29th, 2006

If you’ve been in a large corporation doing either marketing or sales, then perhaps you have experienced the difficulties to exchange information between these 2 departments. While marketing department is good at bringing in more exposures to the enterprise, it’s usually the sales department that will do the follow up to gain money from the marketing campaigns.

There are a lot of tools available to make exchanging informations between these 2 departments, one of the most effective way is by enterprise tagging. Tagging is widely implemented in the web 2.0 community to group informations according to the tags that are related with each other.

If tagging is to be implemented in any enterprise, it would be easier to share informations like customer and company names, and also exchanging informations by creating a blog specifically to provide leads from the marketing campaigns that is being organized. This simple enterprise tagging will definitely bring in profitable result, if the synergy between sales and marketing is being done successfully.

Enterprise Tagging: How Sales & Marketing can exchange information

Shopzilla to enhance real-time marketing experience with Memetrics xOs(R) Enterprise

Tuesday, November 28th, 2006

Just recently, Shopzilla have selected Memetrics xOs(R) Enterprise to make sure that their customer will have better online shopping experience.
Shopzilla is formerly known as BizRate.com. It is the most powerful and easiest-to-use shopping search site available on the Web. It has more than 30 million products from more than 67,000 stores. Shopzilla helps shoppers to instantly find virtually anything on sale from anyone, anywhere on the Web at the best price available. It is also the source of shopping search for most of the Web’s largest consumer sites, this includes AOL, Lycos, Time Warner’s Roadrunner, and so on.

With licensed software from Memetrics, Shopzilla is able to quickly and cost-effectively run multiple tests, with multiple variables, in a short amount of time to determine optimal page design and offer content. The implementation of this system will ensure that customers will spread about the news from mouth to mouth and bring in more and more returned customers for Shopzilla.

Shopzilla Selects Memetrics xOs(R) Enterprise to Power Real-Time Marketing Experiments

Ten tips for affiliate publishers from Performics

Tuesday, November 28th, 2006

performics_logo56.jpg

Performics have recently released a checklist for affiliate publishers to tackle the hike in sales during this holiday season. They call it ten ideas to better reach and convert holiday shoppers.
The tips that they are sharing are based on the review of 25 web publishers site through a Perfomics’ sponsored study. If you are thinking of making more sales during this festive season, then you might want to download the free report released by them. You can directly download from *here*.

Here are some of the tips that they provided just in case you are unsure of whether or not to download it.
1. “Centralize and prominently position free shipping offers: shoppers flock to these
2. Create a sense of urgency: remind shoppers of the number of days until Christmas
3. Create a suggestions page: provide gift recommendations segmented by price/recipient.”
It might look simple, but if you can expect drastic increase in your monthly revenue if you follow these tips.

Performics Releases ‘Holiday Marketing Best Practices for Affiliate Publishers’

MediaTemple Grid Server Not Ready for Release

Tuesday, November 28th, 2006

One of the first postings made to this blog was concerning the new Media Temple Grid Server solution. The Grid Server offers what could be considered an end to one of the biggest problems Web application companies deal with, scalability.

The Grid Server product from Media Temple touted as

Link Enhancement

Monday, November 27th, 2006

Everyone knows that link building is an important part of search engine optimization. But one of the most overlooked portions of link building is what I call link enhancement. Link enhancement is researching who is currently linking to you, and enhancing those links how ever possible.

First, to find out who is linking to you, you can do a simple search in Google (link:domain.com) or Yahoo

What’s Long Tail Marketing? Sounds fishy

Sunday, November 26th, 2006

If you are operating an online business which is in its very particular niche topic, I urge you to read more about *long tail marketing*. In plain english, it’s a method for you to be very focused in a certain niche topic and not to limit your keyword marketing to just a few keywords, but rather to combine several related keywords together. An example would be to use “valentine gift for girlfriend” or “red rose for valentine’s day” rather than just “valentine gift”. You should be able to see the reason why you will spend less on advertising budget while maximising your income potential with this particular marketing method. This marketing style work the best if you utilise it using pay per click advertising method, especially Google Adwords. The reason is, you will only be getting clicks from searches made by people enquiring for that exact keywords string. If you run out of keywords to use for your advertising campaign, give the ^Google Keyword Suggestion Tool^ and **Google Suggest**.

The First Page of Search results Matters Most

Sunday, November 26th, 2006

If you’re serious about your Internet Marketing, then by now you should aware that traffic is one of the most important aspect in that will make or break you marketing effort. There are of course a lot of ways to get traffic by paying an amount of money. The recent AOL study reveal that 89.7% of people who do searches online never get past the first page of their search result. You might think it’s an easy job to be in the first page for any search results. But can you beat the masses of websites for that certain phrase when there’s already more than 1 million websites are available? Well, the fact is, you can if you have the right tool. And there are ways to stay on top of the search engine for your desired result. Find out more about it on Search Engine Marketing Lab from Marketing Tips. Witness for yourself how you can make more money by having top positions on search engines.