Archive for May, 2006

Who said advertisers couldn’t take advantage of the TiVo culture?

Friday, May 12th, 2006

On last night’s episode of Lost, an advertiser and a major network finally got together and did something very creative. If you are a die hard Lost fan and were watching last night’s episode you may have caught a commercial that was aired towards the end of the show. The commercial was aired during the normal commercial time slot and not during the show and it was about The Hanso Foundation. [more…]

AIM Pages: First Screenshot

Tuesday, May 9th, 2006

As mentioned earlier, AOL is trying to take on MySpace. Of course they are a day late and a dollar short as always. This would have made a lot of sense for AOL 2 years ago.

More information on AOL’s AIM Pages (the ‘Myspace Killer‘) is out. Staci Kramer at PaidContent has some information and posted a screen shot, below. As we previously reported, the URL for each user will be aim.com/[username]:

From Staci’s post:

[more…]

Apple promoting podcasting to businesses

Wednesday, May 3rd, 2006

ClickZ is reporting that Apple is promoting Podcasting for business through an email campaign. I’m glad to see Apple making an effort to help push out Podcast for business as a marketing tool. It’s also one of the best tools for link baiting. [more…]

The Growing Problem of Click Fraud

Wednesday, May 3rd, 2006

Pay-Per-Click (PPC) advertising is the fastest-growing sector of all advertising, bringing in an estimated 6.1 billion to Google’s plate last year, accounting for approximately 99% of all revenue. At that pace PPC is on the breaking point of becoming the most significance vehicle for all advertising in the US, unless of course click fraud continues to plague the cost per click arena. [more…]