USWeb CEO will be speaking at the South by Southwest Festival in Austin, TX on March 12. Ed will be on a panel with other industry experts like Aaron Gustafson and Eric Myers about Web Standards and Search Engine Optimization. [more…]

Actually, I would like to talk about what isn’t a search engine optimization consultant. There are some “SEO consultants” in the search marketing space who really do nothing more than preach about the content of your website. USWeb recently had a prospect inquire about a well-known “SEO consultant” who tries to convince every prospect to let her “fix the copy” of their site, and pay her $2,500 - $5,000. If the idea of paying that much for advice on how to make your content “SEO friendly”, let me save you the money and give you that advice for free in my “Writing Search Engine Friendly Content”. [more…]

Some people think that writing search engine friendly content is a mystery. Not at all. As a matter of fact, I just did so. I would like this page to rank in the search engines for “writing search engine friendly content”. So, I mentioned this in the title of my article (the first tag the search engine reads), and I also mentioned the term very early in the article. I could almost end the lesson here, but let’s go a little deeper. [more…]

Few things are as frustrating for our clients as searching for their name and seeing a competitor buying search placement for their trademark. Yahoo has finally seen the ethical light and put an end to it on their engine. [more…]

It seems inevitable that when we speak about local search engine marketing, we end up discussing car dealerships. There is good reason for that. [more…]

Google Becomes Proactive in Search Engine Optimization Violations

Last September, Matt Cutts blogged about a pilot program that would alert Webmaster via email about issues on their site that may get them penalized. [more…]

PRWeb has made an effort to ingratiate themselves with the blogging community but incorporating trackbacks to their press releases. This is an interesting idea for companies who want to know how their press releases are performing in the wild. [more…]

One of the objections we hear often from clients about adding a blog to their site is that they don’t have the internal resources to maintain a fresh blog. The first question I ask is, “Do you maintain a newsletter?” [more…]

Ok, be prepared to be let down. My big suggestion for doubling your search traffic actually involves work. But don’t run away yet. I promise it works. [more…]

We get many calls into USWeb from people looking for proven ways to increase their search rankings, or search visibility. The methods companies like USWeb use are obviously tried and true strategies that anyone with the time and knowledge can put to use. [more…]