Back in the early days of the Web, the amount of websites being added was mind blowing. It felt like the Web was growing every second, and that’s because it was. I don’t know if anyone expected that it would slow, but it obviously hasn’t. Now the Web has a new source of content, blogs. [more…]

Sine it’s a slow week with most of our clients still being on holiday vacation, I decided to get some non-priority tasks out of the way. One of these tasks was to look for a new airline to travel for the coming year. USWeb spend roughly $70k per year on travel. I have been using an airline that provided me a Platinum level frequent flyer card, which gets me bumped to First Class often. But, they are not renewing my card because I didn’t fly enough this year. They don’t take into account that I also decide which airline all of USWeb travels. [more…]

There is no doubt that we are seeing some early indicators of the power of Web 2.0. Mash up sites are creeping up all over, and reeking havoc on search engine rankings. Social networking sites are popping up all over. And RSS feeds are becoming almost as common place as an email newsletter. Web 2.0 is very near, and will be here in 2006. [more…]

A good Pay-Per-Click campaign looks not only at each term’s individual ROI, but the value of the traffic as a whole. It’s possible that not every term is going to have the ROI you would like, but as a whole your campaign should provide a profitable revenue stream. One of the secrets of increasing the over effectiveness of a search campaign is local search engine marketing. [more…]

A couple years ago, USWeb launched a new product to help our clients face the growing need to comply to Web Standards. XCO, or Exstensible Code Optimization was developed to help companies move forward with forward compatibility in the Web 2.0 world. [more…]

Last Friday, Media Post had an interesting article on an ongoing fued between a popular blogger, Thomas Hawk, and an e-commerce site, PriceRitePhoto.com. As a result of Mr. Hawks experience with PriceRitePhoto, Pricegrabber actually de-listed the site from their merchant index. PriceRitePhoto tried to shake the bad rep by opening a new site, BarclaysPhoto.com. But Mr. Hawk is not a man to be easily fooled, and he outed the company again. According to a manager at PriceRitePhoto, this incident has cost them “millions” in revenue. The fact that this event took place so close to the holidays is obviously a extra factor for them. [more…]

One of the items we recommend to many of our search engine marketing clients is to use Web compression, namely Gzip. Gzip allows the browser to download a compressed version of the Website, much like the way you zip an attachment in an email. [more…]

If you are as interested in Internet marketing as I am, then you know that news changes so fast not even online publishers can keep up. This is where blogs come in. Bloggers are passionate about their subjects and keep up-to-the-minute watch on their area of choice. [more…]

Attempting to create television shows for the Web is not a new concept. I can remember the buzz around ideas like “The Spot” and Ashley Power’s Goosehead.com. Directors like Tim Burton and David Lynch have made attempts at creating content for the Web, and with the new life behind podcasting, it’s not doubt that we will see a large amount of video content coming to the Web. [more…]

Ruby on Rails 1.0 launched recently along with a whole new website that includes some excellent screencasts. If your not familiar with Ruby on Rails it is a new framework based off the Ruby language that has gathered up a lot of press this past year thanks to the enormous success of applications such as Basecamp and the Ta-da List. Being typecasted as the Web 2.0 framework for the latest and greatest apps Ruby on Rails touts easier development thanks to its philosophy of convention over configuration.

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