There is little doubt that RSS has become an increasingly important part of Internet marketing. By giving users more control over information, RSS is set to replace email as the communication method between consumers as their vendors. [more…]

Google took the next step for AdWords this past Wednesday with pay-per-call. The industries where this will have the most immediate impact are your traditional businesses that really prefer the consultative sale over the telephone. Mortgage lenders, insurance sales and floral ecommerce players are the first to come to mind. [more…]

Google has halted the sign up process of further accounts after they hit the 234,725 (plus an estimated additional 200,000 profiles) mark. Tracking the analytics on over 400,000 sites is proving to be very difficult, even for the Google gods. [more…]

Google, has extended their AdSense offering to include the ability for advertisers to sign up on a specifc website. This is not a new idea, it’s actually been one of the key factors to the success of Pud’s AdBrite. This feature gives small sites to bring in their own clients without the headache of ad servers or a sales team. This type of self service marketing can be great for publishers and advertisiers. [more…]

Back in March Google purchased one of the oldest analytics tools, Urchin. This past Monday, we got our first look at the supercharged Urchin system not so cleverly renamed Google Analytics. [more…]

There is a lot of opinions as to what Web 2.0 is. As a matter of fact The Register out of the UK asked their readers to tell them what Web 2.0 is made of. Here are some of their answers. [more…]

One thing that I have learned in my years of being in this industry is that stuff happens. Servers crash, back ups fail, code gets damaged, etc… Every company goes through a disaster that affects everything. The true character of the company is revealed in how they handle this disaster. Six Apart’s character has been tested, and few companies have ever passed with such flying colors. [more…]