A recent study by BIGresearch of 16,000 mobile device users reveals that the vast majority of adult mobile users are not responsive to either mobile video or text ads. In fact, the average number is around 6 to 7% of respondents who admit to being influenced in an electronics purchase by mobile media.

However, with 18 to 24 year-olds, the number who report mobile video influences them jumps all the way to 14% and near 16% for text messaging, double the average for adult users.

Mobile marketing for non-location specific goods and services is obviously far more likely to succeed for products that appeal to the demographic most likely to be effected by the medium. Therefore, when pitching a product or service that targets a young demographic, mobile marketing isn’t a bad idea. However, if you’re trying to sell Metamucil, it may be best to stick to the Fox News channel or Matlock reruns.

Story via Adotas.

This entry was posted on Saturday, June 14th, 2008 at 3:32 pmand is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.